Welcome to Visual Field — where complexity becomes clarity.
I help teams, organizations, and projects make sense of ideas, strategies, and plans through visual and strategic thinking.
By turning abstract concepts into engaging visuals and actionable frameworks, I support collaboration, spark meaningful dialogue, and guide projects from insight to impact.
Hi, I’m Catalina!
I am an urban strategist with roots in architecture and I have a passion for storytelling that connects people, places, and purpose.
My path to this work grew out of a mix of curiosity and frustration — seeing how much knowledge and effort go into projects, yet how often their insights are lost in complexity or diluted by trends that miss the deeper purpose.
Over time, I realised that what truly drives me is helping people see the connections — between ideas, systems, and actions. I’m naturally inclined to synthesise, to find meaning in patterns, and to bring coherence to complexity. I believe that systemic thinking and creative communication are essential to navigate today’s interconnected challenges — whether in cities, organisations, or teams.
I’m not interested in creating visuals that are merely beautiful, but in crafting tools and outputs that will be useful, bringing clarity, alignment, and real value to the everyday.
My topics of work are related to urban and strategic planning, sustainability, and climate action.
This is what I can do for you…
Visual Facilitation
When your team needs clarity, alignment, or a fresh spark of collaboration, visual facilitation turns workshops and strategy meetings into creative spaces where ideas move forward — not just around the table. I prepare meetings based on your needs and moderate discussions into creative spaces for clarity, collaboration, and shared purpose.
Illustrations and Visual Summaries
If your reports or strategies are packed with insight but struggle to land, illustrations distill complex information into clear, engaging pieces that keep key messages visible and memorable. I can help you creating visual summaries of complex or technical documents to ensure that clarity and accessibility are never lost in the details.
Graphic Recording
For moments that matter —workshops, conferences, key meetings— live graphic recording captures the conversation in real time, transforming dialogue into visuals that are meaningful and easy to share. I capture your conversations and presentations in real time, transforming discussions into clear, visual stories that make ideas tangible and decisions easier to share.
Visual mapping
When projects and processes grow complex, visual mapping helps teams see the whole system — clarifying roles, connections, and next steps so everyone moves in sync. I can help you and your team stay aligned, focused, and on the same page by visualizing those processes that will take you forward.