I am a strategist with roots in architecture and urbanism and I have a passion for storytelling that connects people, places, and purpose.

My path to this work grew out of a mix of curiosity and frustration — seeing how much knowledge and effort go into projects, yet how often their insights are lost in complexity or diluted by trends that miss the deeper purpose. Over time, I realised that what truly drives me is helping people see the connections — between ideas, systems, and actions. I’m naturally inclined to synthesise, to find meaning in patterns, and to bring coherence to complexity. I believe that systemic thinking and creative communication are essential to navigate today’s interconnected challenges — whether in cities, organisations, or teams.

I’m not interested in creating visuals that are merely beautiful, but in crafting tools and outputs that will be useful, bringing clarity, alignment, and real value to the everyday.